Archives for "iPhone Surveys"

So you are an iPhone developer and have your iPhone App. Say you somehow managed to get through ice and brimstone and got through with the approval process. You are selling your iPhone App in the Apple Store. Congrats!

What you Want to Achieve

• Get more buyers for your iPhone App
• Find out whether you should lower or raise the price
• Find out where you should advertise more
• Find out whether your users are satisfied

In order to get in touch with your users you could probably allow them to contact you and fill out a small feedback survey regarding your App. People generally like putting their opinions out there and this might be really useful for you. You can even share the results to show your newcomers what your current users are thinking. But which questions should you be asking? We are trying to sum these up and put up a conclusion for you.

Your Survey Questions

You can easily find out stuff about your App if you get in touch with your users. You should probably ask them some quick but relevant questions in an unobtrusive way.

• How satisfied are you? You should probably be asking this because quality is an essential issue. This can come down to usability, responsiveness, obtrusiveness and even stuff that doesn’t work. You can ask them to rate these aspects.
• How much time are you spending using our App? You may want to know this because then you can immediately know how relevant the next answers will be.
• Which features do you find useful and which ones do you not? Here is where you find out what you should really keep or throw out. Less is more. Simpicity is powerful.
• Which features should we be adding next? You can sum this up nicely and choose what you will be adding in your next release.
• What do you think of the price? If your monthly sales are going down then you could be adjusting your price accordingly.
• How did you find us? This will tell you where you could be putting in a bit more effort to get your App known.
• Comments, opinions and suggestions. The really useful follow-ups like critique should come from here if your users value your App.

All in all you could be providing an unobtrusive link to a feedback survey somewhere. It will be their choice if they want to tap on that and help you out or just express their opinion. Don’t be alarmed of negative critique! That is what you should be collecting. That is where you can learn from.

Your Opinion

Please post your opinion on this. We will include this possibility in our GoQuestion survey platform. You will then be able to include a link to the survey from your iPhone App which they will be able to open directly on their iPhone. From then on you can get to know your users. And keep in touch with them and even follow-up. All of this while you are being professional and unobtrusive. You will be able to sum up these responses in useful visualizations and compare them to the rest of the community to see where you are ranking.

Your own questions and comments are more than welcome! I will be posting a follow-up as soon as we compile a full set of questions.